The Atlantic Coast Trade Show is proud to welcome Virginia Beach native Steven “Fish” Fisher as Sales & Business Development Director. Fish brings close to 20 years of trade show experience with Surf Expo, Outdoor Retailer and The Collective Shows, where he led buyer relations and exhibitor programs.
Before that, Fish spent 13 years at Virginia Beach’s own Wave Riding Vehicles as men’s apparel buyer, department manager and private label designer. He also served as a buyer for NEXCOM (Navy Exchange Service Command), the Director of Consumer Products at Paramount Parks, Inc. and Sr. Buyer at The Paradies Shops/ Georgia Aquarium. He knows the business from behind the counter, from the buyer’s side of the booth and from the show floor.
Few people know the surf, skate, outdoor and coastal lifestyle industries from as many angles, or call as many of the people in them “friends.” Fish has worked with retailers and brands across the country and around the world, and he has helped countless exhibitors turn their booths into business. Now he’s bringing that experience to help build a show “Where East Coast Culture Meets Industry.”
“Virginia Beach is where it all started for me, and what sets this show apart is its timing,” says Fish. “In May, brands are introducing their Spring and Summer 2028 lines just as retailers are making their seasonal buying decisions, and retailers can still place at-once orders to kick off the 2027 summer season. That’s two selling seasons at one show, with the chance to surf with your customers at Atlantic Park Surf when the day is done.”
Join us May 5–6, 2027, at the Virginia Beach Convention Center. Early-bird booth pricing is available through November 15, 2026. For exhibiting, sponsorship and attendee information, contact Fish at fish@atlanticcoasttradeshow.
